From Car Lot Rookie to General Manager: How Brandon Hale Built a $Billion-Level Career at Fletcher Jones
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Ever wonder what it actually takes to go from selling used cars in Chico, California, to running one of the top Audi dealerships in the nation?
In this episode, I sit down with Brandon Hale, Executive General Manager of Fletcher Jones Audi Costa Mesa, to unpack a 25-year journey that’s as gritty as it is inspiring.
Brandon’s story isn’t your typical “worked hard and made it” tale. It’s a real-world masterclass in how loyalty, hospitality, and relentless consistency can transform an 18-year-old kid with a $10K-a-month hustle into a world-class leader.
We get into:
- The mindset that helped Brandon outsell the titans of Fletcher Jones Mercedes-Benz in his very first year.
- How “worrying about the guest experience” (not just talking about it) became the secret to building lifelong clients.
- Why servant leadership is the most underrated superpower in business, and how it turns top performers into top leaders.
- And, the bold moves that shaped Fletcher Jones’ culture of excellence, a playbook every dealer should study.
You’ll hear how Brandon built loyalty through the smallest, most human touches, handwritten notes, magnets with customer photos, 25 check-ins a year, things that most people would dismiss as “old-school,” but still drive modern success.
This episode isn’t just about car sales. It’s about playing the long game, leading with heart, and proving that the real competitive advantage in business isn’t technology, it’s people.
If you’ve ever wondered how to build a career, and a reputation, that stands the test of time, this conversation will give you a blueprint.
Connect with David Spisak to Achieve Exponential Growth:
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