My guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/

Conversation includes:

• What is meant by a data first approach?
• What are the first steps businesses can make in utilising data in their sales strategies?
• Best practices when integrating new products, services and businesses into an existing infrastructure
• The role of data in modern sales strategies
• How can event organisers effectively use data to demonstrate value to potential sponsors and exhibitors?
• How can businesses create the cultural change needed to embed a shift to a data driven sales environment and a customer centric team?
• How to you use data to measure and showcase the ROI for sponsors and exhibitors’ post-event?
• What does Heather mean by “Forecasting is a Continuous Journey, not a Monthly Report”?
• Heather’s view on the evolution of data-driven strategies in the B2B events and media sectors in the next 5-10 years

The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. ⁠⁠⁠⁠⁠⁠⁠https://jonas.events/ ⁠⁠⁠⁠⁠⁠⁠

The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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