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Lesson 30 - Dig Deeper and Use Proof Points
Manage episode 487767748 series 3661221
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The more specific and compelling your proof points, the more effective your pitch will be. In this lesson, you’ll learn how to dig deeper into a prospect’s challenges and provide proof points that resonate. Your assignment will involve creating proof points using real-world data or case studies that address a specific pain point for a target account.
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