Go offline with the Player FM app!
EP 1469 Matthew Thornton - Technology and Direct Trade Coffee - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 27, 2025 08:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 515163346 series 2526691
If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]
Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/
••••••••••••••••••••••••••••••••••
Welcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
The five episodes of this series are:
1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY
2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ
3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA
4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY
5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY
In this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.
The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.
The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process.
Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.
Connect with Matthew Thornton and Arkena Coffee Market here:
https://www.instagram.com/arkenacoffee/
Email: [email protected]
••••••••••••••••••••••••••••••••
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here:
📧 email: [email protected]
349 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 27, 2025 08:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 515163346 series 2526691
If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]
Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/
••••••••••••••••••••••••••••••••••
Welcome to the 4th episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
The five episodes of this series are:
1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY
2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ
3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA
4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY
5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY
In this episode of the podcast series, Lee and Matthew explore the transformative role of technology in the coffee industry, covering topics such as NFTs, AI, blockchain, and various types of tech like farm tech, FinTech, usability tech, and social tech.
The conversation highlights how these technologies are enhancing efficiencies, promoting transparency, and reshaping direct trade coffee relationships.
The episode also discusses crucial issues like data integrity, the risks and benefits of crypto payments, and the potential of AI to revolutionize the certification process.
Follow along as they envision a future where technology empowers both farmers and buyers for a more equitable industry.
Connect with Matthew Thornton and Arkena Coffee Market here:
https://www.instagram.com/arkenacoffee/
Email: [email protected]
••••••••••••••••••••••••••••••••
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here:
📧 email: [email protected]
349 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.