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EP 1467 Matthew Thornton - Benefits of Direct Trade Coffee Relationships - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar
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Manage episode 514883898 series 2526691
If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]
Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/
••••••••••••••••••••••••••••••••••
Welcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
The five episodes of this series are:
1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY
2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ
3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA
4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY
5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY
In this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships.
Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities.
The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles.
This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.
Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUso
Connect with Matthew Thornton and Arkena Coffee Market here:
https://www.instagram.com/arkenacoffee/
Email: [email protected]
••••••••••••••••••••••••••••••••
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here:
📧 email: [email protected]
349 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 27, 2025 08:17 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 514883898 series 2526691
If you love what we do, become a premium YouTube Subscriber or join our Patreon:
• https://www.patreon.com/mapitforward
• https://www.youtube.com/mapitforward
Check out our on-demand workshops here:
• https://mapitforward.coffee/workshops
Consider joining one of our Mastermind Groups here:
• https://mapitforward.coffee/groupcoaching
Join our mailing list:
• https://mapitforward.coffee/mailinglist
Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]
Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/
••••••••••••••••••••••••••••••••••
Welcome to the 2nd episode in a five-part podcast series on The Daily Coffee Pro Podcast by Map It Forward with host Lee Safar.
Our guest on the podcast in this series is Arkena Coffee Market Founder, Matthew Thornton. Matthew has been based in Ethiopia for 13 years and has a rich history in the coffee supply chain in Ethiopia.
The focus of this series is "Responsible Direct Trade Coffee Relationships".
The five episodes of this series are:
1. Responsible Direct Trade Coffee - https://youtu.be/zDiZ5flCqFY
2. Benefits of Direct Trade Coffee Relationships - https://youtu.be/caxop1x-2aQ
3. Managing Risk In Direct Trade Coffee - https://youtu.be/Q0WA2nk5LPA
4. Technology and Direct Trade Coffee - https://youtu.be/cq0YT2La0WY
5. The Goals Of Direct Trade Coffee - https://youtu.be/ckxLQy8AsTY
In this episode of the podcast series, Lee and Matthew discuss responsible direct trade coffee relationships.
Matthew, based in Addis Ababa, Ethiopia, explains how farmers selling direct have seen a significant increase in net profits and the positive impact on rural communities.
The conversation also covers the challenges of achieving these benefits, including market access, logistics, and finance, and how Arkena aims to address these hurdles.
This episode focuses on responsible direct trade, with insights into the intricacies of making these relationships work and the broader economic impacts.
Article referenced in this episode: https://www.linkedin.com/posts/paul-stewart-1165826_does-rejuvenating-yirgacheffes-older-coffee-activity-7379185525968039937-UUso
Connect with Matthew Thornton and Arkena Coffee Market here:
https://www.instagram.com/arkenacoffee/
Email: [email protected]
••••••••••••••••••••••••••••••••
Connect with Map It Forward here: Website | Instagram | Mailing list
💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward
📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW
🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify
🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching
Looking for a business advisor for your established coffee business or startup? Email us here:
📧 email: [email protected]
349 episodes
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