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Content provided by Lee Safar and MAP IT FORWARD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee Safar and MAP IT FORWARD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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EP 1449 Jonas Ferraresso - Coffee Varieties and Climate Change - The Daily Coffee Pro Podcast by Map It Forward with Lee Safar

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Manage episode 508350139 series 2526691
Content provided by Lee Safar and MAP IT FORWARD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee Safar and MAP IT FORWARD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

https://www.patreon.com/mapitforward

https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

https://mapitforward.coffee/groupcoaching

Join our mailing list:

https://mapitforward.coffee/mailinglist

Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]

Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/

••••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

The five episodes in this series are:

1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC24

2. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY

3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs

4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY

5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-o

In this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements.

The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production.

They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.

Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.

This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil.

Connect with Jonas Ferraresso here:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/

https://www.instagram.com/jonascoffeeagronomist/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

  continue reading

334 episodes

Artwork
iconShare
 
Manage episode 508350139 series 2526691
Content provided by Lee Safar and MAP IT FORWARD. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lee Safar and MAP IT FORWARD or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

If you love what we do, become a premium YouTube Subscriber or join our Patreon:

https://www.patreon.com/mapitforward

https://www.youtube.com/mapitforward

Check out our on-demand workshops here:

https://mapitforward.coffee/workshops

Consider joining one of our Mastermind Groups here:

https://mapitforward.coffee/groupcoaching

Join our mailing list:

https://mapitforward.coffee/mailinglist

Interested in our business advisory services for your small, medium, or large business? Email us here: [email protected]

Looking for B2B advertising on our podcast for the coffee industry: [email protected] or DM us here https://www.instagram.com/mapitforward.coffee/

••••••••••••••••••••••••••••••••••

This is the 4th episode of a five-part Map It Forward podcast series, hosted by Lee Safar and featuring guest Jonas Ferraresso.

Jonas is a Coffee Agronomist in Brazil and a long-time guest on the Map It Forward Podcast. In this series, Jonas will help us understand what's happened with the 2025 harvest that just wrapped up (earlier than expected) and what the current situation is already telling us about the 2026 harvest.

The LinkedIn article discussed in this series: https://www.linkedin.com/pulse/new-harvest-approaching-how-climate-shaped-2025-what-leme-ferraresso-rp1cf

The five episodes in this series are:

1. Understanding Coffee Production in Brazil - https://youtu.be/oZAEr__pC24

2. The 2025 Brazilian Coffee Harvest - https://youtu.be/ss6Cr14mvwY

3. 2026 Brazil Coffee Harvest Outlook - https://youtu.be/mmsb1l-Pohs

4. Coffee Varieties and Climate Change - https://youtu.be/LmX-7NaYGZY

5. Expectations for Future Harvests in Brazil - https://youtu.be/Gfa3lOG9S-o

In this episode of the podcast series, Lee and Jonas dive deep into the robusta coffee varieties in Brazil, examining their high yields and significant resource requirements.

The conversation highlights the critical role of plant genetics and breeding in adapting to changing climate conditions to maintain coffee production.

They discuss the importance of efficient irrigation and how new varieties of Arabica and robusta are being tested for resilience.

Lastly, the episode emphasizes the balance needed between technological advancements and environmental conservation.

This insightful discussion is part of an annual series documenting the evolving landscape of coffee production in Brazil.

Connect with Jonas Ferraresso here:

https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/

https://www.instagram.com/jonascoffeeagronomist/

••••••••••••••••••••••••••••••••

Connect with Map It Forward here: Website | Instagram | Mailing list

💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify

🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoaching

Looking for a business advisor for your established coffee business or startup? Email us here:

📧 email: [email protected]

  continue reading

334 episodes

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