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404: No More Excuses: Practice Customer Obsession The Right Way

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Manage episode 482553204 series 167788
Content provided by Forrester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forrester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and future directions for the research. We discuss: How customer obsession aligns with business strategy and operations How mindsets need to shift for continuous practice How to assess a firm’s customer obsession Where to find insight to improve customer obsession practices To learn more, join Shar for her keynote and much more interactive content at CX Summit North America.
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184 episodes

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iconShare
 
Manage episode 482553204 series 167788
Content provided by Forrester. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Forrester or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
All those reasons why customer obsession is too hard don’t matter. Customer experience wins business. VP, Principal Analyst Shar VanBoskirk explains how customer obsession is not just a goal, but a continuous practice that can lead to significant improvements in customer experience and business efficiency. She shares real world examples, challenges in measuring customer obsession, and future directions for the research. We discuss: How customer obsession aligns with business strategy and operations How mindsets need to shift for continuous practice How to assess a firm’s customer obsession Where to find insight to improve customer obsession practices To learn more, join Shar for her keynote and much more interactive content at CX Summit North America.
  continue reading

184 episodes

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