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Why Your Marketing Team is the Key to CS Revenue Growth with Ashna Patel
Manage episode 481090840 series 3555213
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Chapters
1. Introduction (00:00:00)
2. Ashna Patel's Transition from Customer Success to Marketing (00:02:52)
3. Understanding the Bow Tie Model in Customer Journey (00:06:06)
4. The Role of Marketing in Customer Success (00:09:10)
5. The Importance of Messaging in Customer Engagement (00:11:53)
6. Aligning Marketing and Customer Success Teams (00:15:02)
7. Leveraging Marketing for Customer Retention and Growth (00:17:54)
8. Building Cross-Functional Relationships for Success (00:20:54)
9. Team Alignment for Customer Success (00:32:39)
10. Marketing's Role in Customer Retention (00:35:05)
11. Nurturing Customer Relationships (00:39:55)
12. Effective Messaging Strategies (00:42:03)
13. Cross-Functional Collaboration for Success (00:48:15)
14. Conclusion and Key Takeaways (00:55:30)
41 episodes
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