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How to Use Segmentation to Drive Value, Retention and Efficiency with Kelley Turner
Manage episode 492054426 series 3555213
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Chapters
1. Introduction (00:00:00)
2. The Importance of Customer Segmentation (00:02:54)
3. Kelley Turner's Background and Role at Vitally (00:05:57)
4. Understanding Customer Success at Vitally (00:08:48)
5. The Role of Curiosity in Customer Success (00:14:51)
6. Operational vs. Service Segmentation (00:18:01)
7. Creative Segmentation Strategies (00:20:51)
8. Impact of Segmentation on Customer Outcomes (00:23:54)
9. Balancing Automation and Personalization (00:27:06)
10. Measuring Success in Segmentation (00:29:59)
11. Future of Segmentation and AI in Customer Success (00:32:59)
12. Quick Fire Round with Kelley Turner (00:46:06)
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