This episode challenges the myth that AI can “eat the vegetables” of a fractional CTO practice. Marissa and Lior break down the non-delegable work—discernment in prospecting, trust-building in sales, and real-time leadership—while showing where AI truly accelerates: prep, polish, and follow-up. Listeners get a clear, practical lens for balancing automation with human judgment, focusing efforts for signal and learning, and protecting credibility in high-stakes decisions.

You’ll learn:

• A simple lens to separate “automate this” vs. “requires my judgment” in your funnel.

• Why contracts follow contact—and how discernment drives prospecting, messaging, and closes.

• How to avoid “AI outsourcing” traps, including a real example of LLM hallucination costing an opportunity.

• The focus-over-frameworks play: niche, volume, iteration, and learning loops that compound.

• The hard no’s: never let AI pitch your proposal or lead in key moments—use it to prep and follow up instead.

If you’re a Fractional CTO—or any kind of visionary leader—this conversation is a must-listen.

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