In this episode of The CTO Show with Mehmet, I sit down with Corey Hart, Senior Director of Growth at Mentavi Health. Corey shares his journey from the entertainment industry to scaling telehealth and mental health startups, his lessons from driving 800% growth in behavioral health, and how AI-driven personalization (“B2Me”) is reshaping healthcare marketing and patient care.

We also dive into the Midwest startup ecosystem, the importance of community building through Startup Grind, and why startups must return to first principles when crafting go-to-market strategies.

🔑 Key Takeaways

• Telehealth’s Transformation: How COVID-19 accelerated adoption and normalized mental health care globally.

• The Mentavi Innovation: Decoupling diagnosis from treatment to reduce costs and increase accessibility.

• AI in Healthcare Marketing: Why “B2Me” personalization is becoming the new standard.

• Growth Lessons: Why many founders give up on successful tactics too early.

• Midwest Advantage: Strong margins, undervalued startups, and overlooked innovation outside Silicon Valley.

• Community Matters: How Startup Grind’s ethos of “give before you take” creates real impact.

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📚 What You’ll Learn

• Why mental health startups need purpose and curiosity to succeed

• How to scale healthcare services while navigating regulation and compliance

• The difference between AI as a tool vs. AI as a crutch in GTM strategy

• Why founders must think in first principles rather than copying playbooks

• How innovation is thriving in the Midwest — and why investors should pay attention

👤 About Corey Hart

Corey Hart is the Senior Director of Growth at Mentavi Health, a pioneering telehealth company specializing in ADHD diagnosis and mental health services. He previously scaled a behavioral health startup by 800% and led large-scale public sector initiatives in New York. Corey also teaches Business 101 at a local university, runs the Grand Rapids chapter of Startup Grind, and was named Global Chapter Director of the Year (2021).

https://www.coreythehart.com/

https://mentavi.com/

Episode Highlights

00:00 – Introduction and Corey’s background

04:30 – Why he pivoted from entertainment to healthcare

07:30 – The core innovation behind Mentavi Health

11:00 – Telehealth adoption post-COVID

18:00 – Healthcare marketing philosophy & personalization (“B2Me”)

23:00 – Using AI in GTM the right way vs. “spray and pray”

29:00 – The most misunderstood growth lever in startups

36:00 – What makes a healthcare startup investible in 2025

38:30 – Why the Midwest is an underestimated startup hub

44:00 – Building global communities through Startup Grind

47:00 – The power of human connection and giving back