What happens when childhood dreams of entrepreneurship blend with transformative mentorship experiences? Join us as Jesse Erickson, a proud ONU alum and accomplished entrepreneur, uncovers the story behind Pathfinder, his full-service marketing agency. Jesse's tale is one of passion and purpose, fueled by his early exposure to business and a pivotal encounter at ONU that shaped his journey. Discover how Jesse's commitment to authenticity and strategic storytelling has guided him through the challenges of merging businesses and adapting to the dynamic marketing landscape.
Our exploration doesn't stop at the boardroom. Jesse shares his approach to navigating the unpredictable nature of entrepreneurship, where storytelling and strategic platform selection take precedence over fleeting trends. His candid reflections on balancing innovation with stability offer a blueprint for long-term success in the ever-evolving world of marketing. As we traverse these professional landscapes, Jesse's insights into risk-taking underscore the importance of calculated decisions in both business and life.
Beyond the business, Jesse opens up about his personal life, revealing how his role as a father to a son with a rare genetic disorder has influenced his entrepreneurial mindset. This episode illuminates the heart behind Pathfinder's community-driven mission in Kankakee County, emphasizing resilience and support for local businesses. And as a whimsical finale, Jesse envisions a mascot that embodies the adaptable, resilient spirit of entrepreneurship. Don't miss this episode filled with genuine storytelling and powerful lessons for aspiring business leaders.

To learn more about other entrepreneurship opportunities and the McGraw School of Business’s very own Createur Conference and Pitch Competition, go to Createur.Olivet.edu.