The secret to breaking through revenue ceilings lies in the powerful combination of business strategy and identity work, not just one or the other. Your business will always match your self-concept, so upgrading both simultaneously is essential for sustainable growth.
• Strategy without identity work leads to self-sabotage
• Mindset work without strategy keeps you stuck despite positive thinking
• Every revenue level requires different strategies AND a different identity
• Three business stages: starter (charging for expertise), systems builder (becoming a true business owner), and scaler (becoming a leader who delegates)
• Your business and identity grow together like a DNA spiral, reinforcing each other
• Assessment requires examining both your current strategies and how you see yourself
• When implementing new strategies, always ask "who do I need to become?"
• Make identity work concrete by behaving as your future self would today
Go to jenncodysolutions.com/revenue to get a free blueprint on revenue ceiling breakthroughs and stop spinning your wheels.
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