Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Scaling a Startup Brand from Being at General Mills with Sarah Leinberger
Manage episode 509439902 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.
Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/
Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/
Follow NIQ online at: https://yoobi.com/
Here's what we asked her :
- Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?
- In your own journey from some of the largest companies and brands to a startup - what’s the biggest change you are experiencing?
- How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?
- How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?
- As a marketer, how do you see AI
- As a growing brand, how do you balance investments in media versus broader awareness-driving channels?
- How are Gen Z and younger cohorts influencing Yoobi’s product innovation, brand voice, or community building?
- What role does sustainability, inclusivity, or brand purpose play in Yoobi’s DNA?
- What’s your vision for marketing for Yoobi by 2026? What does success look like?
- For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
533 episodes
Share
Manage episode 509439902 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The CPGGUYS are joined in this episode by Sarah Leinberger. Sarah is an ex-colleague of Sri from General Mills. She recently switched to leading marketing and brand management at a startup Yoobi. She is active on the brand speaking circuit from Cannes Lions to Adweek and more. This episode is a recap of how she made the jump, what it takes in a very small environment and how she is laying the path for brand share gains.
Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/sarahzehrerleinberger/
Follow Yoobi on LinkedIn at: https://www.linkedin.com/company/yoobi-llc/
Follow NIQ online at: https://yoobi.com/
Here's what we asked her :
- Sarah, what's the Yoobi story? What was the consumer problem it solves? In a crowded market, how does Yoobi uniquely stand out to shoppers, retailers, and partners?
- In your own journey from some of the largest companies and brands to a startup - what’s the biggest change you are experiencing?
- How are you folks approaching distribution and retail media to scale Yoobi in 2025 and beyond?
- How is Yoobi leveraging digital shelf, DTC, or omnichannel touchpoints to stay close to consumers?
- As a marketer, how do you see AI
- As a growing brand, how do you balance investments in media versus broader awareness-driving channels?
- How are Gen Z and younger cohorts influencing Yoobi’s product innovation, brand voice, or community building?
- What role does sustainability, inclusivity, or brand purpose play in Yoobi’s DNA?
- What’s your vision for marketing for Yoobi by 2026? What does success look like?
- For those transitioning from large brands to follow your path, what advice would you give to emerging CPG entrepreneurs looking to navigate retail, media, and consumer demands today?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
533 episodes
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Similar to The CPG Guys
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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The show that helps you maximize your wealth by turning complex financial situations into actionable advice. On Your Money. Your Mission., we answer the questions you’ve been asking about -- financial planning, investing, retirement and everything in between. Whether you’re navigating the complexities of the market or looking for the best ways to save or spend your money, tune in to hear from experienced financial advisors with JFG. Walk away from each episode with savvy tips and financial t ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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Find distressed properties for pennies on the dollar and turn them for huge profits!
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Brian Burns
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continue reading
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continue reading
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