Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jack Shannon & Advisor Mike Feldman
Manage episode 484495145 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.
Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/
Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/
Follow Recess online at: https://www.recess.is/
Jack & Mike answer these questions:
- Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.
- Tell us what led you to launch Recess, and how did the pandemic shape your model?
- How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?
- What does Recess actually do differently — and how does content and amplification factor into it?
- Can you talk about the value Recess delivers across the funnel?
- What trends are you seeing, and where does Recess go next?
- How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
493 episodes
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Manage episode 484495145 series 2835309
Content provided by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Peter V.S. Bond & Sri Rajagopalan, Peter V.S. Bond, and Sri Rajagopalan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor & former SVP Head of retail Media at VaynerMedia.
Follow Jack on LinkedIn at: https://www.linkedin.com/in/shannonjack/
Follow Mike on LinkedIn at: https://www.linkedin.com/in/mike-feldman-9962b230/
Follow Recess on LinkedIn at: https://www.linkedin.com/company/recess-inc-/
Follow Recess online at: https://www.recess.is/
Jack & Mike answer these questions:
- Mike, tell us a bit about your background and would love to hear from you about what macro trends you are seeing in the industry and how it relates to what you all are building with Recess.
- Tell us what led you to launch Recess, and how did the pandemic shape your model?
- How does Recess leverage data and analytics to match brands with events and venues effectively? And how do RMNs like Dollar General tie in?
- What does Recess actually do differently — and how does content and amplification factor into it?
- Can you talk about the value Recess delivers across the funnel?
- What trends are you seeing, and where does Recess go next?
- How does Recess plug into those relationships, especially when it comes to JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?
CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup
DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.
CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.
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Similar to The CPG Guys
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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…
continue reading
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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continue reading
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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