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Successful Marketing Requires Understanding of Cultural Differences - Professor Hansuk Lee - Sangmyung University
Manage episode 441754395 series 2978818
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Marketing is such a big term and large industry. In order to understand how to be a good marketer, once must understand cultures and trends. Having traveled to more than 20 countries to research and understand international business markets and globalization, Professor Lee has a good understanding of what it takes. Listen to how he got into marketing and his take on what it means to be a Global Marketer.
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