TCC Podcast #456: Fix Your Mindset with Brian McCarthy

The Copywriter Club Podcast

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If you've been doing all the things, listening to the advice of the experts, and you're still not seeing results, maybe the thing holding you back is your mindset. In this episode of The Copywriter Club Podcast, I'm speaking with former copywriter and current mindset coach, Brian McCarthy. We talked about burnout, imposter complex, confidence and much more. If you're doing "all the things" and still not reaching your goals, this episode is for you. Click the play button below, or scroll down for a full transcript. Stuff to check out: Emily Reagan’s Interview Tanya Geisler’s Interview (Imposter Complex) Brian’s Website Imposter Complex eBook The Copywriter Club Facebook Group The Copywriter Underground The How to Write Emotional Copy Masterclass Transcript: Rob Marsh: Maybe the thing keeping you from getting what you want and working with the clients you deserve is you. Want to know more? This is The Copywriter Club Podcast. Content writers, copywriters, social media writers, and marketers of all kinds face a bunch of challenges when it comes to building a successful business that supports the lifestyle that we all want. We talk about finding clients on the podcast a lot… maybe too much because there are other challenges… figuring out our niches, creating irresistable products and services that clients want to buy, pricing, positioning, marketing, and of course writing and so on. All of those business skills are important. If you can’t do them yourself or if you can’t hire someone else to do these for you, you’ll struggle as a business owner. But there is a whole other set of skills that we often overlook that also impact your ability to grow your business. We generally think of these hidden skills as mindset. And that’s what we’re talking about on today’s podcast. My guest is former copywriter and current mindset coach Brian McCarthy. Brian works with copywriters and others to help them work through mindset blocks and develop new skills to overcome them. Things like growing confidence, finding clarity and alignment, over coming imposter complex and a lot more. If you’ve been doing everything right but still struggle to get traction or feel like you’re making a difference in the world… or even just for your clients, maybe refocusing your efforts on mindset is what’s called for. So keep listening for our thoughts on these critical, but often ignored, mindset skills. Before we jump into our interview, a little while ago I recorded a masterclass to show copywriters, content writers and other marketers how to write “emotional” copy. Everyone says emotions sell, but how do you actually write emotional copy? I walk through more than a dozen examples in this masterclass and give you a proven process for figuring out the right emotions to focus on as you write… and how they change as you make your pitch. The masterclass includes several bonuses on storytelling, using A.I. to find dominant and transformational emotions, and much more. You can get this masterclass at thecopywriterclub.com/emotion And now, my interview with Brian McCarthy. Brian, welcome to the podcast. I'm thrilled to have you here, like we were saying, just as we were chatting before we started recording, we met briefly a bunch of years ago, you were doing something slightly different than what you did today. Yeah, tell me just how did you get here. You're a mindset coach, but you also have a pretty big background in copywriting. So tell me about that? Brian McCarthy: Yeah, so I started copywriting, I don't know 20, 2014 or so got into that world, and I was always copywriting for a lot of personal growth companies and coaches. I was just very into the personal growth world. And then eventually, like, found my I was doing launches, I was doing case studies, those became like my my main even wrote a book on how to do case studies like that kind of became my main focus. And then I was when the pandemic hit.

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