How do we bridge the gap between scientific discovery and public understanding?
This episode tackles the breakdown in science communication fueling today's skepticism. Dr. Marisa M. Silveri (neuroscientist specializing in adolescent brain development and mental health, McLean Hospital/Harvard Medical School), Dr. David Shiffman (marine conservation biologist), and Dr. Sandeep Ravindran (science journalist, President of National Association of Science Writers) as they explore new ways to connect with audiences. Discover how to weave facts into compelling narratives and build trust through authentic dialogue.
Learn more about a new path forward for science communication here https://www.wiley.com/en-us/insights/featured-series/conversations/
#ScienceCommunication #SciComm #TrustInScience #PublicEngagement #discovery
Chapters
00:00 Intro
01:30 What science communication means for researchers
02:58 Making research resonate with your audience
05:38 What audiences need: trust and understanding
07:33 Common pitfalls and how to avoid them
08:24 Moving beyond jargon: reaching broader audiences
10:10 What captures audience attention and why
12:38 Helping audiences navigate scientific uncertainty
15:00 Tackling misinformation where your audience lives
17:07 Building communication skills for researchers
20:25 Why researchers need to join forces now
21:12 How publishers can support researcher engagement
24:00 Sharing data to strengthen collaboration
25:27 Why transparency builds audience trust
28:00 Creating stronger partnerships across the pipeline
29:11 What's at stake for research and public trust
30:26 Getting started: advice for researchers