Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing authentic conversations leads to better outcomes for both salespeople and clients.
• The concept of "unfurling" sales—a gradual, purposeful approach like a sail slowly rising on a boat
• Why everyone is in sales, whether selling products or their personal brand
• How to recognize when prospects have structural reasons preventing immediate purchases
• Building effective personal brands on LinkedIn while providing genuine value
• Creating trust through consistency rather than forced familiarity
• Using simple personalized videos to connect authentically with clients and prospects
• Why aggressive sales tactics typically result in only three outcomes—none ideal
Connect with Mark on LinkedIn (search Mark Kempf in Paris, Ontario) or visit unfurlyoursales.com to learn more about his approach to comfortable, personalized selling.