In this episode of the Content Combo, hosts Thomas Elliott (Executive Producer for Hong Kong and Greater China @ Casual) and Cal Wong (Senior Creative Producer @ Casual) dive into the art and challenges of creating impactful thought leadership videos for leading brands.

They discuss the prevalent fears associated with media representation, the urgency and frequency of delivering messages in a fast-paced digital world, and how to maintain quality and authenticity while doing so. Discover strategies to overcome these hurdles, the importance of understanding your audience, and the need to tailor communication effectively for various platforms. Join us as we explore how to position leaders as authoritative and engaging figures in today's mobile-first culture.