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Insights on Audience Connection from The State of (Dis)Content Report with Tommy Walker, The Content Studio
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“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content Studio
In this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective strategies in 2024 and beyond.
In this episode, you’ll learn:
- Key challenges facing content marketers and how to overcome them
- The role of audience research in driving authentic engagement
- Practical steps for improving creative satisfaction and execution
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/
Learn more about The Content Studio: https://www.thecontentstudio.com/
Timestamps:
(00:00) Intro
(03:14) Why content marketers feel “disconnected”
(07:45) The importance of audience research
(12:18) How to balance creativity with leadership expectations
(15:40) The juiciest insights from the “State of Discontent” report
(19:02) Strategies for content marketing success in 2024 and beyond
364 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 11, 2025 09:02 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 451259039 series 2856875
“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content Studio
In this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective strategies in 2024 and beyond.
In this episode, you’ll learn:
- Key challenges facing content marketers and how to overcome them
- The role of audience research in driving authentic engagement
- Practical steps for improving creative satisfaction and execution
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/
Learn more about The Content Studio: https://www.thecontentstudio.com/
Timestamps:
(00:00) Intro
(03:14) Why content marketers feel “disconnected”
(07:45) The importance of audience research
(12:18) How to balance creativity with leadership expectations
(15:40) The juiciest insights from the “State of Discontent” report
(19:02) Strategies for content marketing success in 2024 and beyond
364 episodes
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