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How Fun and Creativity Can Change Your Marketing Game with Rob Carpenter, AudienceLed

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Manage episode 456330066 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed

In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-marketing, why fun and authenticity are key to standing out, and the importance of collaboration in today’s visible markets.

In this episode, you’ll learn:

  1. What “audience-led growth” means and why it’s vital today
  2. How brands can co-create meaningful campaigns with creators
  3. Ways to make your marketing fun, engaging, and impactful

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Rob on LinkedIn: https://www.linkedin.com/in/robmcarpenter/

Learn more about AudienceLed: https://www.audienceled.com/

Timestamps:

(00:00) Intro

(01:27) Rob’s journey to founding Audience Led

(05:33) Why traditional marketing playbooks no longer work

(09:40) Audience-led growth: how it works and why it matters

(14:15) Co-marketing and building authentic relationships with creators

(19:51) The power of fun and creativity in marketing

(24:00) Rob’s thoughts on B2B influencer strategies

  continue reading

353 episodes

Artwork
iconShare
 
Manage episode 456330066 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

“Today, the best content is super fun. Don’t be afraid to let your brand freak flag fly,” says Rob Carpenter, Founder of AudienceLed

In this episode of The Content Cocktail Hour, Rob Carpenter, founder of AudienceLed, shares his journey from being a marketing leader to launching AudienceLed, a service helping B2B companies navigate a new era of audience-driven growth. Rob explains the evolution of marketing strategies, the diminishing returns of old playbooks, and why brands must embrace community-led and creator partnerships to build trust and relevance. He also gives practical advice on co-marketing, why fun and authenticity are key to standing out, and the importance of collaboration in today’s visible markets.

In this episode, you’ll learn:

  1. What “audience-led growth” means and why it’s vital today
  2. How brands can co-create meaningful campaigns with creators
  3. Ways to make your marketing fun, engaging, and impactful

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Rob on LinkedIn: https://www.linkedin.com/in/robmcarpenter/

Learn more about AudienceLed: https://www.audienceled.com/

Timestamps:

(00:00) Intro

(01:27) Rob’s journey to founding Audience Led

(05:33) Why traditional marketing playbooks no longer work

(09:40) Audience-led growth: how it works and why it matters

(14:15) Co-marketing and building authentic relationships with creators

(19:51) The power of fun and creativity in marketing

(24:00) Rob’s thoughts on B2B influencer strategies

  continue reading

353 episodes

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