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Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Creativity and Storytelling Set You Apart in a Sea of AI Content with David Ebner, Content Workshop
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Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.
In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campaign experiment and discuss the role of influence, collaboration, and choosing the right medium for content creation.
In this episode, you’ll learn:
- Why taking creative risks leads to memorable content
- How to leverage co-creation and influence in your campaigns
- The difference between “passable” and “great” content
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with David on LinkedIn: https://www.linkedin.com/in/davidjebner/
Learn more about Content Workshop: https://contentworkshop.com/
Timestamps:
(00:00) Intro
(01:13) Why creativity is essential in measurable marketing
(03:34) Leveraging storytelling to build emotional connections
(07:24) Why AI struggles with great storytelling
(12:12) The viral LinkedIn campaign experiment
(17:38) The value of influence and co-creation in marketing
(22:08) Bold ideas vs. safe strategies
364 episodes
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Last successful fetch was on August 11, 2025 09:02 (
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Manage episode 453916969 series 2856875
Content provided by Jonathan Gandolf. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Gandolf or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
“The distance between passable and great content is enormous—and only creativity can bridge the gap,” says David Ebner, President at Content Workshop.
In this episode of The Content Cocktail Hour, David Ebner, President at Content Workshop, explores the future of B2B content marketing and why creativity and storytelling matter more than ever in the era of AI writing. He shares insights on balancing measurable outcomes with bold ideas, the limitations of AI in storytelling, and how to create campaigns that resonate emotionally with your audience. David and Jonathan also recount their LinkedIn campaign experiment and discuss the role of influence, collaboration, and choosing the right medium for content creation.
In this episode, you’ll learn:
- Why taking creative risks leads to memorable content
- How to leverage co-creation and influence in your campaigns
- The difference between “passable” and “great” content
Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with David on LinkedIn: https://www.linkedin.com/in/davidjebner/
Learn more about Content Workshop: https://contentworkshop.com/
Timestamps:
(00:00) Intro
(01:13) Why creativity is essential in measurable marketing
(03:34) Leveraging storytelling to build emotional connections
(07:24) Why AI struggles with great storytelling
(12:12) The viral LinkedIn campaign experiment
(17:38) The value of influence and co-creation in marketing
(22:08) Bold ideas vs. safe strategies
364 episodes
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Similar to The Content Cocktail Hour
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn from health and wellness entrepreneurs who successfully employ a podcast as their main marketing tool, generating quality leads and growing their business. Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you have a podcast, Profits Through Podca ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked t ...
…
continue reading
Get cutting-edge insights from world-class leaders in health, fitness, longevity, entrepreneurship, music and brain science. In-depth interviews with 400+ world-renowned experts including James Clear, Dr. Casey Means, Dr. Shawn Baker, Dr. Mark Hyman, Robb Wolf, Dr. Jack Kruse, Nir Eyal, Tony Horton, Dr. John Gray, Tim Ferriss, Lewis Howes, JP Sears, and many more. Originally launched in 2012 with the tongue-in-cheek title, The Fat-Burning Man Show, this podcast hit #1 in Health in 8 countrie ...
…
continue reading
Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover new strategies and actionable tips to improve your marketing. Show notes at Socialmediaexaminer.com/podcast/
…
continue reading
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