Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How Smart B2B Marketing Leaders Structure their Teams, Collaborate & Outsource

44:12
 
Share
 

Manage episode 509742594 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

  • How B2B marketing teams are structured (and how they stay lean yet agile)
  • Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
  • What gets kept in-house vs outsourced and how it’s a balancing act
  • The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

Important links & mentions:


Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  continue reading

321 episodes

Artwork
iconShare
 
Manage episode 509742594 series 2799719
Content provided by Amy Woods. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Amy Woods or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

How are top B2B marketing teams structured? What are their secrets and what do they outsource?

In this episode of The Content 10x Podcast, hosts Amy Woods and Hayley Evans, reflect on the big takeaways and learnings from 20 interviews with senior B2B marketing leaders on our sister show B2B Content Strategist.

Instead of Amy interviewing, Hayley turns the tables and interviews Amy to uncover the big themes that emerged.

Find out:

  • How B2B marketing teams are structured (and how they stay lean yet agile)
  • Cross-functional collaboration - where content teams fit in and how they work with sales, analytics, and other departments
  • What gets kept in-house vs outsourced and how it’s a balancing act
  • The importance of a good brief for all project and pieces of work, whether working with in-house teams or external partners

Important links & mentions:


Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

  continue reading

321 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play