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The Neuroscience of decision-making
Manage episode 505968736 series 3484238
Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help us make better, more intentional choices.
Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab. Her new book, What We Value: The Neuroscience of Choice and Change, explores how different regions of the brain shape the big and small decisions we make every day.
108 episodes
Manage episode 505968736 series 3484238
Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help us make better, more intentional choices.
Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab. Her new book, What We Value: The Neuroscience of Choice and Change, explores how different regions of the brain shape the big and small decisions we make every day.
108 episodes
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