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The Neuroscience of decision-making

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Manage episode 505968736 series 3484238
Content provided by WHYY. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WHYY or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help us make better, more intentional choices.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab. Her new book, What We Value: The Neuroscience of Choice and Change, explores how different regions of the brain shape the big and small decisions we make every day.

  continue reading

108 episodes

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Manage episode 505968736 series 3484238
Content provided by WHYY. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by WHYY or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Why don’t we always prioritize what matters most—like making time for family and friends or fitting in a workout during a busy day? Emily Falk believes that understanding how our brain works can help us make better, more intentional choices.

Falk is a professor of communication, psychology, and marketing at the University of Pennsylvania, where she directs the Communication Neuroscience Lab. Her new book, What We Value: The Neuroscience of Choice and Change, explores how different regions of the brain shape the big and small decisions we make every day.

  continue reading

108 episodes

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