Today, on the Connect Practice Track & Grow Podcast, I want to share an episode I just recorded with my good friend Dean Jackson for his Listing Agent Lifestyle Podcast. Dean is a marketing legend and a brilliant thinker whose first passion is working with real estate professionals.This is a great conversation discussing the evolving role of real estate brokers. We explore how the rise of technology, particularly sites like Zillow, has transformed how clients access information and the value brokers provide. We trace the evolution of brokerage models from REMAX to Keller Williams, and we debate the sustainability of the hundred percent commission shop model.Whether you are new to the business or a seasoned professional, I know you will learn a lot from this podcast.

SHOW HIGHLIGHTS

This episode highlights the transformation of the real estate industry, particularly the evolving role of brokers, the impact of technology, and the value proposition of brokers in the age of digital platforms like Zillow.

We discuss the evolution of brokerage models, from Remax to Keller Williams, emphasizing the current shift towards hundred percent shop models and its sustainability.

Dean emphasizes the increasing importance of the shelter business and how brokers must adapt and reinvent themselves to remain relevant in this changing landscape.

We speak about the bifurcated real estate market landscape, highlighting transactions that are either very simple or require significant expertise.

Chris emphasizes the continuing importance of strong client relationships in real estate, even in an era of increasing digital automation.

We discuss strategies for creating a market-making culture, leveraging social media for Immediate Open Houses, and maintaining consistent communication with buyers.

Emphasis is placed on the importance of setting clear expectations for agents and the benefits of having an experienced partner to navigate the market.

We touch on the transformative power of technology in the real estate industry, including how platforms like Zillow have democratized information.

Dean and Chris argue that while technology has streamlined certain aspects of real estate transactions, the need for skilled professionals to guide and negotiate complex deals remains essential.

We end the episode with a discussion on the importance of building the right team in real estate and the value of having experienced partners to help navigate the market.

LINKS

Join me on the Connect Practice Track and Grow Podcast

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TRANSCRIPT
(AI transcript provided as supporting material and may contain errors)

Dean:

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