Welcome to a special episode of The Conference Room, where we revisit some of the most insightful conversations from 2025. This episode features a dynamic panel of experts sharing their unique perspectives on business growth, innovation, marketing, and cybersecurity.

Key Moments:

Successful market entry requires thorough analysis of market fit, financial potential, and execution capability.

The U.S. market is more receptive to innovation and offers higher revenue potential compared to Europe.

Email marketing success depends on strategy, segmentation, and nurturing the customer journey over time.

Authenticity and passion are critical when speaking publicly to build trust and attract ideal clients.

Cybersecurity marketing demands respect for the audience’s privacy and a deep understanding of technical products and culture.

Featured Guests:

• Uriel Cohen – VP of Product at a leading cybersecurity vendor

• Luigi Lenguito – Co-founder and CEO of Bfore Dot AI

• Evelina Kagan – High-conversion fashion copywriter

• Kimberley Crowe – International inspirational public speaker and TEDx speaker

• Gianna Whitver – CEO of the Cybersecurity Marketing Society

YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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