In this episode, Simon Lader continues his insightful conversation with Evelina Kagan, a high conversion copywriter. They delve into the nuances of crafting compelling ad copy that not only captures attention but also drives conversions. Evelina shares her expertise on the differences between ad copy and email copy, the importance of understanding your target audience, and the key components of effective ad writing.

Key Moments:

• Simon welcomes Evelina back to the podcast, highlighting her expertise in high conversion copywriting.

• Evelina shares her journey from creative writing to marketing copy, emphasizing her passion for storytelling and its impact on business success.

• Evelina explains how ad copy serves as the first touchpoint in a marketing funnel, while email copy targets existing customers.

• Evelina discusses the metrics for measuring ad performance, including click-through rates and return on investment.

• The conversation shifts to the differences in strategies for high ticket and low ticket items, emphasizing the need for more nurturing in high ticket sales.

• Evelina highlights that ads are just one piece of a larger marketing strategy, focusing on the importance of building trust and educating potential customers.

• Evelina shares common issues businesses face with underperforming ads and the importance of understanding customer pain points.

• Evelina discusses techniques for creating engaging hooks that resonate with the target audience and capture their attention.

• Evelina outlines the key components of an effective ad, including the hook, open loop, problem identification, solution presentation, and call to action.

• Evelina explains the process of A/B testing to optimize ad performance, emphasizing the need to test one variable at a time for accurate results.

To learn more about Evelina Kagan please visit his Linkedin Profile

To learn more about Evelina Kagan please visit her website

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YOUR HOST - SIMON LADER

Simon Lader is the host of The Conference Room, Co-Founder of global executive search firm Salisi Human Capital, and lead generation consultancy Flow and Scale. Since 1997, Simon has helped cybersecurity vendors to build highly effective teams, and since 2022 he has helped people create consistent revenue through consistent lead generation.

Get to know more about Simon at:

Website: https://simonlader.com/

Twitter: https://twitter.com/simonlader

LinkedIn: https://www.linkedin.com/in/headhuntersimonlader/

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