At 62, Harlan found himself living out of a run-down car, nearly defeated and carrying a cooler full of raw chicken, hoping for a chance. He had tried it all—farmhand, lawyer, gas station operator—only to face failure after failure. But there was something about Harlan that refused to give up.

As he drove from restaurant to gas station, pitching his meticulously crafted chicken, each rejection was a new challenge, a new opportunity to hone his belief. Hundreds and hundreds of 'no's did not deter him; instead, they shaped him, molded his resolve, and pointed him toward that one 'yes' that would transform it all.

With a unique pressure-frying method and a handshake licensing deal, devoid of any fancy investors, he built trust solely on taste and tenacity. And with each new franchise, his belief solidified into a legacy. From one man in a white suit to a global culinary icon, Harlan Sanders was more than a businessman; he was a beacon of resilience.

This episode of the Conant Code sheds light on the journey of the indomitable Colonel Sanders, redefining success as more than viral moments or investor backing. Listen and uncover the true essence of perseverance, and discovery that the real code to success is the courage to continue when everyone else gives up.