It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Episode 034: Marketplace Bootcamp: Keys to Successful Selling
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Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment. In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at ChannelAdvisor, where we discussed how to begin and improve selling on marketplaces, what makes a good product listing, product reviews, and the pros and cons of different fulfillment options. You’ll hear about: • How to choose which marketplaces are right for you. • Too much or too little? What makes for a good product description? • How critical is advertising spend to success on marketplaces? • Factors to consider with setting the right price for your product. • How much free shipping actually affects customer purchases. • Which criteria to look at when determining if FBA is right for you. To learn more about ChannelAdvisor: [email protected] | www.ChannelAdvisor.com | https://twitter.com/ChannelAdvisor | http://instagram.com/ChannelAdvisor We welcome your feedback and invite you to share any topics you’d like to hear about. [email protected] | https://twitter.com/WhatsGregDoing
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82 episodes
Episode 034: Marketplace Bootcamp: Keys to Successful Selling
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
M4A•Episode home
Manage episode 225107914 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment. In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at ChannelAdvisor, where we discussed how to begin and improve selling on marketplaces, what makes a good product listing, product reviews, and the pros and cons of different fulfillment options. You’ll hear about: • How to choose which marketplaces are right for you. • Too much or too little? What makes for a good product description? • How critical is advertising spend to success on marketplaces? • Factors to consider with setting the right price for your product. • How much free shipping actually affects customer purchases. • Which criteria to look at when determining if FBA is right for you. To learn more about ChannelAdvisor: [email protected] | www.ChannelAdvisor.com | https://twitter.com/ChannelAdvisor | http://instagram.com/ChannelAdvisor We welcome your feedback and invite you to share any topics you’d like to hear about. [email protected] | https://twitter.com/WhatsGregDoing
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82 episodes
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