Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Episode 026: B2B Ecommerce and Going B2C, D2C and R2-D2
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Manage episode 225107922 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including: • How to determine if B2B online sales is right for your company • When should a B2B company consider selling D2C? • Managing your team through a transition to online service and selling • Email marketing strategies that appeal to both B2B and B2C • Customer service department considerations through these changes • Common mistakes companies make with moving from B2B to D2C – and how to avoid them To contact Chloe or learn more about Ecommerce Masterplan: @chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com Be sure to follow Greg @WhatsGregDoing
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82 episodes
Episode 026: B2B Ecommerce and Going B2C, D2C and R2-D2
The Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and More
M4A•Episode home
Manage episode 225107922 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including: • How to determine if B2B online sales is right for your company • When should a B2B company consider selling D2C? • Managing your team through a transition to online service and selling • Email marketing strategies that appeal to both B2B and B2C • Customer service department considerations through these changes • Common mistakes companies make with moving from B2B to D2C – and how to avoid them To contact Chloe or learn more about Ecommerce Masterplan: @chloe_ecmp | @eComMasterPlan | www.EcommerceMasterplan.com Be sure to follow Greg @WhatsGregDoing
…
continue reading
82 episodes
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