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Episode 024: Connecting With the Digitally Native Consumer

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Manage episode 225107924 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Digitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers. In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer. You’ll hear about: • Which email marketing strategies best connect with digital natives • What caused their shift in approach to website photography • How working with customers on social content led to big wins • The one thing that gave Dormify the greatest insight into its customers • Strategies for graduating customers from dorm to post-college décor To contact Nicole or learn more about Dormify: [email protected] | @NicoleMgardner | www.IdeallyThis.com | www.Dormify.com Be sure to follow Greg @WhatsGregDoing
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82 episodes

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Manage episode 225107924 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Digitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers. In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer. You’ll hear about: • Which email marketing strategies best connect with digital natives • What caused their shift in approach to website photography • How working with customers on social content led to big wins • The one thing that gave Dormify the greatest insight into its customers • Strategies for graduating customers from dorm to post-college décor To contact Nicole or learn more about Dormify: [email protected] | @NicoleMgardner | www.IdeallyThis.com | www.Dormify.com Be sure to follow Greg @WhatsGregDoing
  continue reading

82 episodes

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