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Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

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Manage episode 237248338 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS (28:40).

For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz

KU Bookstore
Website: https://www.kubookstore.com/
LinkedIn: https://www.linkedin.com/in/jen-o-connor-a65b9434/

Oracle Bronto
LinkedIn: https://www.linkedin.com/company/oracle-bronto/
Twitter: https://twitter.com/Bronto
Website: https://bronto.com/

Don’t forget to rate, review, and subscribe.

  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 237248338 series 1523350
Content provided by Bronto Marketing Platform. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bronto Marketing Platform or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook Live event (22:30). In the final segment, O’Connor shares their six-month email marketing roadmap (24:23) and marketing strategies for the busy season (27:00), closing with the rationale behind their delivery program expansion over BOPIS (28:40).

For More:
Greg Zakowicz
Twitter: https://twitter.com/WhatsGregDoing
LinkedIn: https://www.linkedin.com/in/gregzakowicz

KU Bookstore
Website: https://www.kubookstore.com/
LinkedIn: https://www.linkedin.com/in/jen-o-connor-a65b9434/

Oracle Bronto
LinkedIn: https://www.linkedin.com/company/oracle-bronto/
Twitter: https://twitter.com/Bronto
Website: https://bronto.com/

Don’t forget to rate, review, and subscribe.

  continue reading

82 episodes

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