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How $1 Trillion in Ad Spend Is Shifting Toward Creators

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Manage episode 489702011 series 2519797
Content provided by Colin and Samir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin and Samir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

360 episodes

Artwork
iconShare
 
Manage episode 489702011 series 2519797
Content provided by Colin and Samir. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Colin and Samir or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We just got back from the most powerful week in advertising—and it wasn’t in New York or L.A., it was on the beaches of France. In this episode, we break down the 3 biggest takeaways from Cannes Lions 2025 that every YouTube creator needs to know. From why brands still struggle to measure creator impact, to the rise of deficit-financed YouTube series, to a major shift from the attention economy to the connection economy—this is what the future of the creator business looks like.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

360 episodes

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