Today’s episode comes with some exciting news: the brand new Applied Depth Institute website is officially live! My team and I have been quietly working on this refresh for months, and I can’t wait for you to see it. But in true Joanna fashion, I’m not just here to share the shiny finished product—I’m bringing you behind the scenes of what it actually took to get here.

Spoiler alert: it was not all rainbows and unicorns.

In this episode, I pull back the curtain on the tech glitches, design misfires, unexpected delays, and the very human emotions that come with navigating a big project. And of course, I’m sharing some hard-won lessons to help you if (or when) you tackle a website update of your own.

You’ll hear about:

• Why it’s normal for tech projects to be messier than you expect—and how to stay sane through it

• Why your site’s functionality should lead design decisions (even if it breaks your heart a little)

• Tips for increasing opt-ins, visibility of upcoming events, and keeping folks engaged on your site

• Why more photos of you—even if it’s uncomfortable—might be exactly what your site needs

• And yes, a loving nudge to trim your copy down, even if you’re a word nerd like me 😉

If you're planning a website refresh, launching a new offer, or simply wondering what makes a great site work, this episode is for you. And if you want to see the new site in action, you can check it out right here.

Here’s to creating aligned, functional, beautiful containers for your work to shine. And here’s to telling the truth about the messy middle along the way.