In this episode, Visionary Business Leader and Systemization Expert Ral West shares her insights on making the shift from being an operator to becoming a true owner.

Through her 6 guiding principles—applicable to every business—Ral reminds us that passion can evolve, data can direct us, and the right team can transform our vision into a thriving culture. She talks about finding alignment with people, leading by example, and building systems that allow your business to grow beyond you.

If there are parts of business you don’t love, find someone who does. That’s how you lead like an owner, not an operator.

Tune in the full episode of The Coaching Equation - From Operator to Owner: Ral West's 6 Timeless Principles (45 Years, Multiple Exits)

Enjoy the podcast? Subscribe and leave a 5-star review!

Ral West is a Visionary Business Leader and Systemization Expert, who employs her 4+ decades of entrepreneurial experience and her passion for business in her newest endeavor: “Ral West Livin’ The Dream”. Ral transforms overworked owner-operators into powerful business owners with the freedom to stop sacrificing their personal lives.

Ral and her husband have founded several businesses, one notably achieving 8 digits in annual revenue before being acquired by Alaska Airlines in 2008. Ral has invaluable experience in scaling businesses and mastering the art of effective systemization.

She is a master at the practical implementation of business theories to create effective processes that transform businesses and multiply success. A respected figure in the tourism industry and multifamily real estate circles, Ral has been a guest speaker on dozens of podcasts, has authored courses, and is a bestselling author.

Ral and her husband live in Alaska when they are not jet-setting on their worldwide travel adventures. They have two daughters, one of whom lives in Australia, and three grandchildren - also in Australia.

Connect with Ral West!

Website: https://www.ralwest.com/

Instagram: https://www.instagram.com/ralwestltd/

LinkedIn: https://www.linkedin.com/in/ral-west-0ba7aa12/

Facebook: https://www.facebook.com/RalWestLTD/

YouTube: https://www.youtube.com/@RalWest-wv3ou

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Website: https://www.ryanrlang.com/

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Learn more about Empire Partners:&nb