My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman.

A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna.

Today, he’s an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups.

His new book, Personalized Customer Strategy in the Age of AI, debuted at number four on USA Today’s Bestsellers list.

And just for kicks—he was recently named an AI Trailblazer by Adweek.