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The high-vis mental health shift with Ed Ross
Manage episode 519123961 series 2390253
Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.
The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time.
In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt, joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia.
Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
239 episodes
Manage episode 519123961 series 2390253
Content warning: we touch on some sensitive topics in this episode that could be triggering for some listeners.
The trades sector is the backbone of Australia's infrastructure, but it's also a community grappling with mental health challenges. TradeMutt is flipping the script on workwear and wellbeing...one shirt at a time.
In this episode of The CMO Show, Ed Ross, co-founder and director of TradeMutt, joins host Mark Jones to unpack how bold branding, lived experience, and purpose-led storytelling are transforming mental health conversations in blue-collar Australia.
Join us for a masterclass in grassroots brand building, emotional resonance, and community-first strategy.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
239 episodes
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