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Sofia Lloyd-Jones on UNSW’s 10 year strategy
Manage episode 496231584 series 1392561
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What does it take to lead marketing through one of the most turbulent periods higher education has ever faced?
Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia’s top universities in reimagining marketing from the outside in.
Ongoing impacts of the recent pandemic, shifting government policies, tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation.
Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has evolved well beyond campaigns and content.
This conversation gets to the heart of modern marketing leadership. Find out how purpose-driven strategy is driving real growth - and measurable impact.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
230 episodes
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Manage episode 496231584 series 1392561
Content provided by ImpactInstitute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ImpactInstitute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
What does it take to lead marketing through one of the most turbulent periods higher education has ever faced?
Sofia Lloyd-Jones, Chief Marketing Officer at UNSW Sydney, is leading one of Australia’s top universities in reimagining marketing from the outside in.
Ongoing impacts of the recent pandemic, shifting government policies, tight budgets and the rise of AI are ubiquitous challenges for universities globally. For UNSW, the answer has been an epic, purpose-driven transformation.
Serving a global audience, a thriving academic community, 80,000 students and a team of nearly 200 staff, Sofia shares the insider view on how the CMO role has evolved well beyond campaigns and content.
This conversation gets to the heart of modern marketing leadership. Find out how purpose-driven strategy is driving real growth - and measurable impact.
The CMO Show is produced by ImpactInstitute, in partnership with Adobe.
230 episodes
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Similar to The CMO Show
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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continue reading
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continue reading
An award winning daily podcast, John Lee Dumas interviews the most successful and inspiring Entrepreneurs 7-days a week to bring you the top business strategies. Entrepreneurs On Fire has over 175 million listens and 4500+ episodes. JLD has turned Entrepreneurs On Fire into a media empire that has generated over 7-figures of NET annual revenue 12-years running. For all the resources, visit EOFire.com.
…
continue reading
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continue reading
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