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31. The Future of Programmatic Advertising with James Patterson from The Trade Desk

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Manage episode 309981384 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
  continue reading

34 episodes

Artwork
iconShare
 
Manage episode 309981384 series 3027283
Content provided by The ClickZ Digital Marketing Podcast. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by The ClickZ Digital Marketing Podcast or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.
  continue reading

34 episodes

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