Clean energy has already won on cost, technology, and performance — but it’s still losing where it matters most: the story.

In this episode of The Clean Energy Edge Podcast, Russ Bates breaks down how fossil fuels win with emotion, simplicity, and slogans — while clean energy buries its wins under jargon, stats, and PowerPoints. It’s not a technology problem anymore. It’s a messaging problem — and fixing it isn’t optional in the age of disinformation.

🎙️ In This Episode:

• How “Drill, Baby, Drill” became a storytelling masterclass

• Why “energy independence” is a myth that still sells

• The emotional gap between fossil fuel slogans and clean energy facts

• The power of storytelling in driving jobs, investment, and community growth

• How developers, EPCs, OEMs, and innovators can reclaim the narrative

💡 Key takeaway: Clean energy doesn’t need to win another tech race — it needs to win hearts and minds.
If you’re leading a company, project, or community initiative and you’re ready to tell your story, this is your platform. Let’s amplify it together.

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