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The Future of Content Creation Is Smarter (and More On-Brand)

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Manage episode 485474428 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI Whether you’re a marketing leader looking to tighten up your brand presence or a tech-savvy exec exploring practical uses of AI, this conversation delivers insights with both wit and wisdom. To connect with William, click here: https://www.linkedin.com/in/william-h-king/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg\

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 485474428 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of The Claw, Eric Holtzclaw sits down with William King, Co-Founder and CEO of SuperCopy, to talk about one of the biggest pain points in marketing: keeping your brand voice consistent, across every channel, team, and piece of content. In this episode, you'll hear about: - The power of defining brand voice and audience before content ever gets created - Why brand guidelines often fail in execution—and how AI can fix that - How SuperCopy uses data to fuel content that resonates - What it takes to scale marketing operations with confidence in the age of AI Whether you’re a marketing leader looking to tighten up your brand presence or a tech-savvy exec exploring practical uses of AI, this conversation delivers insights with both wit and wisdom. To connect with William, click here: https://www.linkedin.com/in/william-h-king/ To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/ To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg\

  continue reading

104 episodes

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