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The Claw Podcast | Branding Yourself, with Emma Donovan

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Manage episode 384060185 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 384060185 series 1358995
Content provided by Liger Partners and Eric Holtzclaw. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Liger Partners and Eric Holtzclaw or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.

In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.

That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.

In this episode, Eric sits down with Emma to talk about the why and how of personal branding.

To connect with Emma, click HERE.

To connect with the show's host - Eric Holtzclaw - click HERE.

To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

  continue reading

104 episodes

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