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Summary
In this conversation, Stephanie McLarty and Heidi Frasure discuss actionable circularity tips in celebration of Earth Week. They emphasize the importance of reframing messaging, redefining value in sustainability, and activating strategies to engage teams in sustainability efforts. The discussion highlights the need for integration of sustainability goals into corporate strategies and the importance of community impact. The conversation concludes with advice for sustainability professionals to take care of themselves amidst the challenges of the industry.
Takeaways

• Reframe your messaging to be more inclusive and engaging.
• Focus on how your sustainability efforts make people feel.
• Redefine value by integrating financial and social wins.
• Engage your entire workforce in sustainability efforts.
• Integrate sustainability goals into corporate strategies.
• Use storytelling to communicate the impact of sustainability initiatives.
• Recognize the importance of community impact in sustainability efforts.
• Sustainability is a team sport; everyone has a role to play.

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