What happens when churches start thinking like innovators? In this episode, Data Strategist and Gloo Executive Matt Engel joins us to unpack the mindsets, models, and split-testing strategies reshaping church leadership today. If you’ve wondered how churches can build trust, engage new guests, or make better decisions using real data, this conversation is a must-watch.
Matt breaks down the shift from broadcast-style ministry to co-created, curated experiences—and shows why pastors who embrace experimentation will lead the next wave of church impact. From first-time guest retention to generosity journeys, to designing ministry innovation teams, this episode bridges practical tactics with deep insight for modern church leaders.
What You’ll Learn:
📊 How to use data to measure real ministry health — not just attendance or views
🎯 The two metrics that predict church growth and why most churches overlook them
🔁 How to increase return guest retention by 12x with simple, practical systems
🧭 Why focusing on inputs leads to stronger outputs and outcomes
🔍 The real stories behind your church’s data — and how to uncover what’s actually workin
🤝 How to use behavioral insights to reach your community more effectively
🧠 How to build a data-informed ministry mindset that strengthens discipleship
💡 Examples from real churches using data to improve outreach, giving, and engagement

🔗 Learn more about Apollos – https://apollos.com/church-growth
🔗 Connect with Matt Engel on LinkedIn: https://www.linkedin.com/in/matt-%F0%9F%92%A5-e-1994104b/
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