What does a banana have to do with data strategy? In this episode of the Chief Strategy Officer Podcast, we sit down with Claudio Finol, Chief Strategy Officer at Fyffes, one of the world’s oldest and most recognized produce companies. Fyffes bananas, pineapples, and melons may be a familiar sight in your grocery store, but behind the scenes the company is navigating some of the most complex strategy challenges of our time—climate change, global supply chains, digitization, and the disruptive power of data.
Claudio shares how Chief Strategy Officers across industries can learn from agriculture—a sector as old as civilization—about using data to push Michael Porter’s productivity frontier, transform traditional business models, and even create new revenue streams. From John Deere’s reinvention into a data-driven platform company to the strategic tension between optimizing your core and monetizing aggregated data, this conversation uncovers lessons every CSO should hear.
Things We Will Cover in This Episode:
- How Fyffes is blending tradition with transformation in the global produce industry.
- Why data is no longer just supporting products—it is becoming the product.
- Michael Porter’s productivity frontier and its relevance in the AI era.
- How companies like John Deere turned data into a competitive advantage and 95th-percentile growth engine.
- The two strategic paths with data: optimizing the core vs. creating new data products.
- What CSOs must do today to prepare their organizations for digitization, AI, and data-driven business models.

Why Listen
If you’re a Chief Strategy Officer, innovation leader, or executive thinking about the future of business, Claudio’s insights will challenge you to rethink what business you’re really in. Whether you’re managing physical products, digital platforms, or services, this episode shows how data strategy, AI readiness, and organizational culture can define the competitive frontier in the years ahead.

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