Consumers play a significant role in shaping our global supply chains.

Whenever you make a purchase, you cast a vote and signal to companies what needs to be manufactured, restocked, shipped, and sold. Imagine if consumers had increased visibility into supply chains and knew exactly where all their products were made and sourced. Would that change their buying habits?

In this episode, Abe Eshkenzai, CEO of ASCM, is joined by Professor Merieke Stevens to discuss why it's essential that consumers, producers, and policymakers work together to improve global supply chain operations.

Did you know visibility and traceability is the #6 need-to-know supply chain trend of 2025? Leading supply chain organizations are leveraging advanced technologies to enhance visibility and traceability across their operations.

If you want to prepare yourself and your company to face the challenges ahead, download ASCM's Top 10 Supply Chain Trends of 2025.

Want more supply chain knowledge? Visit ASCM.org.

For more details on The Chain Podcast, visit ascm.org/podcast

Register for CHAINge now and join supply chain leaders from around the globe at ASCM's transformative supply chain conference.