How AI Actually Unlocks Remarkable Business Growth

The CEO Project Podcast

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What if the secret to remarkable sales growth isn’t a new hire, but an AI that works like one?

If you're leading a business and wondering how AI will actually impact your bottom line—not in theory, but in real, everyday decisions—this episode is for you. With AI evolving faster than most leaders can keep up, it's no longer about if you’ll use it, but how well and how soon you adapt.

In this episode, you'll discover:

Why the most valuable AI applications today aren’t about replacing jobs, but augmenting your team’s performance—especially in sales, marketing, and customer success
How to think about AI not just as a tool, but as a new kind of “employee” that brings autonomy, initiative, and bottom-line results
What roles are on the endangered species list, and which skillsets will matter most in the AI-powered workplace

Listen now to learn how you can make smarter decisions about AI before it reshapes your team, your tech stack, and your competitive edge.

Check out:

[06:50] – The Real Business Case for AI

Thiago explains how companies are utilizing AI today to achieve practical ROI, such as generating more effective sales follow-ups than top-performing reps. If you’ve been wondering how AI helps close deals, start here.

[24:15] – The Endangered Roles (and the Ones That’ll Thrive)

A candid look at which job functions are likely to shrink—project managers, content marketers, even product managers—and which new roles AI is creating instead. A wake-up call for leaders planning their org charts.

[39:30] – What Will Win the AI Race?

Thiago breaks down why the future belongs to AI tools with autonomy, not just clever text generation. This is where the conversation shifts from hype to true competitive advantage.

About Our Guest

Thiago da Costa is a technology entrepreneur specializing in physics simulation, cloud computing, and AI. He founded Lagoa, which developed a cloud-based mechanical CAD product later acquired by Autodesk and integrated into Fusion 360. While at Autodesk, he led major cloud, data, and AI initiatives across construction, manufacturing, and media entertainment divisions. Thiago holds two patents in collaborative high-frequency data systems and actively invests in startups and late-stage private companies, including SpaceX, Vention, and others.

His visionary approach to AI-driven innovation, data management, and the transformative potential of technology in traditional industries continues to shape the future of tech. With a career marked by groundbreaking achievements and a passion for pushing technological boundaries, Thiago da Costa remains at the forefront of digital transformation, inspiring the next generation of tech innovators and entrepreneurs.

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