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Why has DEI slipped down the agenda?
Manage episode 447422562 series 3549535
As Black History Month draws to a close, Campaign's editorial team is questioning has adland lost its commitment to DEI, and if so, why?
After George Floyd's death in 2020, the advertising industry saw a flurry of activity and investment. In this episode, Campaign's tech editor Lucy Shelley is joined by deputy editor Gemma Charles to take a look at what adland has done in the four years since. They are joined by special guests Asad Dhunna, founder and chief executive of The Unmistakables, and Sonia Gilchrist, senior business director and head of DE&I at VCCP.
They discuss why the agency world isn't set up for diverse talent, Heinz' errors in advertising and how adland can recapture the spirit of 2020.
Further reading:
Following the Heinz rows, how should brands respond to accusations of racism?
Heinz faces backlash over negative stereotypes in ad
How to fix the deprioritisation of DE&I
The deprioritisation of DE&I in adland: ‘You talk about race and you see people glaze over’
School Reports 2024: One step forward, two steps back for diversity
Four years on, adland's diverse talent speaks out on challenges, change and next steps
Chloë Davies officially launches It Takes A Village Collective
Up next in the Campaign calendar:
Campaign Big Awards (5 November)
Campaign In-Housing Summit (5 November)
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