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Should brands switch agencies without a pitch?
Manage episode 442935977 series 3549535
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Is it risky for brands to pick a new agency without a proper pitch process, or is it time to reevaluate how agencies win business?
Last month B&Q appointed Leo Burnett without a pitch, pushing out the incumbent Uncommon Creative Studio who had held the account since 2019. In this episode, Campaign's editorial team investigate the risks and benefits of a pitchless process, what is considered good practice and how it impacts creativity.
With Campaign editor Maisie McCabe, deputy editor Gemma Charles, and deputy media editor Shauna Lewis, this episode looks into the role of intermediaries, why public sector clients are mandated to have a pitch process, and what happens to the incumbents when agencies are picked without a pitch. The episode is hosted by tech editor Lucy Shelley.
Further reading:
Why the Pitch Positive Pledge remains a diamond in the rough
Specsavers shows Pitch Positive Pledge commitment with OMD reappointment
Mother calls on clients to shorten pitch process at chemistry meetings
Tesco moves £110m account to BBH
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